Most sales teams enter the first meeting blind. That is not a talent problem — it is a system problem.
The first 15 minutes of every B2B sales call are wasted on qualification that should have happened before anyone dialled.
Diagnostic-led selling fixes that. Kappnostic makes it repeatable.
Kappnostic creates a personalised, AI-generated diagnostic for every prospect before you speak to them. They get a scorecard. Your rep gets a pre-call briefing. The first conversation is already informed.
The prospect completes a personalised diagnostic in about 7 minutes. At the same moment they receive a scorecard — and your rep receives a briefing. No two prospects get the same questions.
Define 4 intake questions and 4–6 topic areas you want to probe — sales maturity, tech readiness, process efficiency, whatever fits your expertise. Set how many questions per area. Done in 10 minutes. You never write the actual questions. The AI writes those for each individual prospect.
Once · ~10 minutesThe prospect answers your 4 intake questions — who they are, their industry, geography, primary challenge. Kappnostic's AI immediately generates a customised question set specific to their context. A SaaS CFO gets different questions than a logistics operations director. Same client. Different prospect. Different diagnostic.
Prospect · ~2 min intakeThe prospect provides their email to receive their scorecard — they want it, so they provide a real address. Within minutes: their personalised scorecard lands in their inbox, benchmarked against peers in their industry. Your rep's pre-call briefing lands in theirs. The prospect is reading their results when your rep reaches out. That call is not cold.
Both parties · <5 min after submitProspects provide their email address to receive their personalised scorecard. Because they want those results, they provide a real address. Because they're waiting for the email, they open it. By the time your rep has the briefing, the prospect has already read their results and is thinking about the gaps. That follow-up is not cold. It is expected.
Most assessment tools ask everyone the same questions. Kappnostic doesn't. The AI generates a question set specific to each prospect's industry, geography, and challenges — using your domain expertise as the framework.
The analysis, the scorecard, and the pre-call briefing all reflect the prospect's actual situation. Not a template. Not a generic score. A diagnostic.
What is diagnostic-led selling? →From Kappnostic client data — State of Diagnostic Selling Report 2026 →
Native integrations — not Zapier workarounds. Briefing data, scores, and completion events flow directly into your CRM.
One-click connection via HubSpot App Marketplace. Briefing data lives inside the contact record. No context switching for your reps.
Custom object sync. Briefing appears in the Activity feed on Contact and Lead records. Salesforce Flow triggers on every completion.
Full REST API. Webhook fired on every diagnostic completion. Build Kappnostic into your own tech stack or workflow automation.
Complete the 4-minute Sales Effectiveness Diagnostic and see where your team sits against 500+ peers in your sector. Instant personalised scorecard. No pitch attached.
Take the diagnostic →Founding client pricing locks in Growth at £599/month for 24 months — 40% below standard, guaranteed regardless of future price increases. First 200 companies only.
No credit card required. Setup takes 10 minutes.